The biggest mistake Affiliate Marketers make is their impatience. With the lure of financial freedom at their finger tips many jump straight in spending thousands on Ad campaigns, essentially throwing money around hoping they hit a target and start watching the money roll in. When this occurs it usually results in more money being wasted as they keep firing bullets with no success, leading to frustration and eventually being convinced that Affiliate Marketing does not work. If only they knew how close they were to being a success if a little bit of patience was applied.
With all the resources online, most people are swamped with the rehashed material claiming instant success for Affiliate Marketing. I admit, I was one of them, I threw away my time and money earlier in my career trying to obtain instant success. It wasn't until I took the time to understand the fundamentals that I started making money. Many say you don't forget your first, well, the same rings true for an Affiliate Marketer, you never forget your first sale! Don't be discouraged with the competition out there, in truth, most marketers do not know what they are doing. This is the very reason why Super Affiliates make $10,000's a month with relative ease. They understand the fundamentals, have invested time in connecting the dots and have many that lead to thousands of sales, and most of all patience.
Research: With most jumping into Affiliate programs such as Clickbank, many fall into the trap of simply finding the highest paying products and throwing money into campaigns targeting the market but not a specific audience, a niche that is hungry for a solution to their problems. Put yourself in the mind of customers with a problem, how would you go about finding the answer?
Is the product your promoting exactly what they need?
Bum Marketing (Free Marketing): Nothing is ever free and this method takes time and patience but for those with both, posting articles and answers to questions for people in your target market can lead to a very profitable campaign, all without the costs of advertising. Go onto forums and sites where your market asks questions, you will be surprised quickly you can find a niche market to promote your products to. Offer advice and recommendations of your products as a solution to their needs. You could do so on a blog, forum, or sites such as Squidoo.
Pay Per Click Marketing: This method is the quickest way to get traffic and customers to your site but is also the one that leads to financial ruin and Marketers quitting. If only they knew that a little bit of research would have them turning a profit instead of a loss. This comes down to patience. Targeting an whole industry will cost you money and will most likely result in no sales. Get into the heads of your niche market customers, you should be advertising and speaking directly to them. When using keyword analysis, ask yourself what would they type into the search box in Google. If you are promoting a Weight Loss product, simply using "weight loss" as a keyword will not only cost you an arm and a leg but many will be clicking your Ads, landing onto your web page, and pressing the back button. If you decide to target woman who want to lose weight after pregnancy, then using keywords such as "weight loss after pregnancy" is highly targeting is speaking directly to your market.
Bum Marketing (Free Marketing): Nothing is ever free and this method takes time and patience but for those with both, posting articles and answers to questions for people in your target market can lead to a very profitable campaign, all without the costs of advertising. Go onto forums and sites where your market asks questions, you will be surprised quickly you can find a niche market to promote your products to. Offer advice and recommendations of your products as a solution to their needs. You could do so on a blog, forum, or sites such as Squidoo.
Pay Per Click Marketing: This method is the quickest way to get traffic and customers to your site but is also the one that leads to financial ruin and Marketers quitting. If only they knew that a little bit of research would have them turning a profit instead of a loss. This comes down to patience. Targeting an whole industry will cost you money and will most likely result in no sales. Get into the heads of your niche market customers, you should be advertising and speaking directly to them. When using keyword analysis, ask yourself what would they type into the search box in Google. If you are promoting a Weight Loss product, simply using "weight loss" as a keyword will not only cost you an arm and a leg but many will be clicking your Ads, landing onto your web page, and pressing the back button. If you decide to target woman who want to lose weight after pregnancy, then using keywords such as "weight loss after pregnancy" is highly targeting is speaking directly to your market.
Cost/Profit: Ideally you want traffic to your site, who doesn't, we are selling a product. Do not get caught up in the idea that more traffic is better, wrong, highly targeted traffic will lead you down the path of profit. Keep your keywords highly targeted to your niche, not only will this leads to higher sales, but keep your advertising costs low. Don't go spending $1 on a keyword! If targeted correctly you can get very cheap clicks leading to high profits.
Tracking: Track what methods are working, keep a note and eye on your campaigns. Track where your sales are coming from and the method you are using. Learn from your mistakes and reevaluate. Analyze where you are getting your sales from and why.
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